With the slogan – Leisure taken seriously – the proposal for the 27th edition of Sesc Verão invited people to think about the importance of leisure in their daily lives.
In addition to workshops, clinics, and lectures, installations were held to promote and motivate people to include activities in their daily life, focusing on their well-being.
CHALLENGES
We were invited by Sesc's Art Management Department to develop the visual language for the project. Our investigation started by searching for graphic elements that could represent the activities at the event, accompany the identity, and work in digital and static media.
From there, and inspired by the movement and transformation that the experience promotes, we explored different compositions between the shapes. Combined with a vibrant color palette and neutral typography, the dozens of patterns allow each piece to have its particularity and keep the identity always integrated and fresh.
Following the project's energy, the current logo was updated, highlighting the year 2022 and enhancing its presence throughout the visual identity, something new from previous editions.
RESULT
Overall, the design solution reflects the purpose defined for the project – motivating, restless, and plural. It builds on the intent to create a language that unifies the brand's look while establishing a sense of joy in its individual manifestation.
CREDITS
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Papanapa
Creative Direction: Gustavo Garcia
Designer: Lucas Rodrigues
Motion: Lucas Rodrigues
Photos: Sesc / Matheus Jose Maria / Thais Rodrigues / Rejane Pereira
